Founding batch reservations open · First production run, limited units
ORDURA ATHLETE CARE · Athlete Care Kit
ORDURA Complete Athlete Care Kit — Founding Reservation
Six pieces, one routine — three formulas engineered to pull embedded sweat, salts and odour out of technical fabric, footwear and gear, plus the brush, towel and bag you use them with.
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Formulated for activewear
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Removes embedded odour
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No bleach or softeners
Complete kit price · inclusive of all taxes
The reservation amount goes towards the kit price — it is not an extra charge.
All six pieces in the kit
- Performance Wash — 500 ml, activewear & technical fabrics
- Fabric & Gear Refresh — 200 ml, between-session freshness
- Sneaker Cleaner — 200 ml, leather, mesh, knit & suede
- Premium Cleaning Brush — stiff yet safe bristles for leather, mesh & suede
- Performance Towel — ultra-absorbent, for drying down gear & uppers
- Premium Gear Bag — lightweight, water-resistant, keeps the kit together
Bought separately these six come to Rs. 2,044.00. In the kit: Rs. 1,499.00.
Product details
Complete care for your active life.
Reserve your place in the first ORDURA ATHLETE CARE production batch.
The planned Complete Athlete Care Kit brings together three care solutions for activewear, workout gear and training footwear, plus practical accessories.
Planned kit contents
- Performance Wash — 500 ml
- Fabric & Gear Refresh — 200 ml
- Sneaker Cleaner — 200 ml
- Premium microfiber towel
- Cleaning brush
- ORDURA gear bag
Founding reservation — ₹399
Your ₹399 reservation is intended to be adjusted against the final ₹1,499 purchase price. The remaining balance will be ₹1,100 when the first production batch is ready.
Pre-launch: ORDURA is currently in product-development and demand-validation. Final product specifications, compatibility instructions and verified claims will be published before launch.
How to use
Wash: one dose per load of activewear, cold cycle, no softener. Turn garments inside out for the best result on compression fabric.
Refresh: mist evenly onto dry fabric, gear, bags and pads from roughly 20 cm, then air out before storing.
Footwear: work a light foam into the upper with the Cleaning Brush, wipe down with the Performance Towel and air dry away from direct heat or sunlight.
Ingredients & safety
Built on plant-derived surfactants with enzyme support for protein and sebum soils, pH balanced to sit safely on elastane, nylon and recycled polyester.
Free from chlorine bleach, fabric softeners, optical brighteners and added dyes. Keep out of reach of children. Rinse with water on contact with eyes.
Specifications
- Brand
- ORDURA ATHLETE CARE
- Category
- Athlete Care Kit
- SKU
- ORDURA-FOUNDING-399
- Kit contents
- 6 products · 3 formulas + 3 gear
- Formula volume
- 900 ml total
- Value if bought separately
- Rs. 2,044.00
- Kit price
- Rs. 1,499.00
- Payable now
- Rs. 399.00
- Payable on delivery
- Rs. 1,100.00
- Made for
- Activewear, footwear & gear
- 6
- Pieces in the kit
- 900ml
- Across three formulas
- Rs. 545.00
- Saved against buying separately
- 0
- Bleach, softeners, brighteners
Payment
Two ways to pay
The kit is Rs. 1,499.00 either way. The only choice is whether you settle it now or when it reaches your door.
Reserve now, balance on delivery
- Paid today
- Rs. 399.00
- Paid on delivery
- Rs. 1,100.00
- Kit total
- Rs. 1,499.00
- Holds your place in the first production batch
- Locks the founding price of Rs. 1,499.00
- Smallest amount committed up front
Pay in full today
- Paid today
- Rs. 1,499.00
- Paid on delivery
- Nothing
- Kit total
- Rs. 1,499.00
- Same place in the first production batch
- No cash or UPI to arrange at the door
- One payment, one confirmation, done
Prefer one payment? Reserve your kit first and reply to your confirmation email — we will send a full-payment link and nothing is collected on delivery.
Either way the kit costs Rs. 1,499.00 — the same six products bought separately come to Rs. 2,044.00.
Inside the kit
Six pieces.
Every surface you train in.
Most people own one detergent and hope it covers everything. It doesn't — a compression tee, a knit upper and a pair of gloves each fail in a different way. Three formulas split the job so nothing gets the wrong chemistry, and the brush, towel and bag make the routine something you will actually keep up.
Performance Wash
500 mlThe weekly deep clean. Thin enough to penetrate tight-knit synthetics, lifting sweat and salts out of the fibre instead of masking them.
Sold separately at Rs. 599.00
Fabric & Gear Refresh
200 mlFor the days between washes. A fast mist for gear you can't put in a machine — bags, gloves, pads, helmet liners, shells.
Sold separately at Rs. 499.00
Sneaker Cleaner
200 mlDeep clean for footwear. Lifts turf, dust and street grime off leather, mesh, knit and suede without bleaching white uppers.
Sold separately at Rs. 499.00And the gear to use them with
Not an afterthought box
A formula is only as good as what you apply it with. These three are the same items we sell on their own — not sachets and a folded cloth.
Cleaning Brush
Rs. 149.00Stiff enough to lift grime out of a knit upper, safe enough for suede and mesh.
Performance Towel
Rs. 149.00Ultra-absorbent, for wiping uppers down after cleaning and drying sweat at the gym.
Premium Gear Bag
Rs. 149.00Lightweight and water-resistant — keeps the kit in one place, at home or in transit.
All six, together: Rs. 1,499.00
Bought individually the six come to Rs. 2,044.00 — the kit saves you Rs. 545.00. Reserve it today with Rs. 399.00.
The science
Your gear performs.
Your wash should too.
Sweat is not just water. Salts, oils and proteins bind into the fibre of tight-knit synthetics, and ordinary detergent is too thick to reach them — so it cleans the surface and leaves the rest behind. That residue is what you smell ten minutes into a session, on a shirt that came out of the machine clean.
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01 — Penetrate
Into the weave
A thinner dual-action formula travels between fibres instead of sitting on top of them, reaching the buildup trapped inside the knit.
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02 — Lift
Out of the fibre
Plant-derived surfactants and enzymes break down sweat salts, sebum and the bacteria feeding on them, then hold them in suspension.
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03 — Rinse clean
Leaving nothing
No softeners or brighteners to coat the fabric, so wicking, stretch and breathability come back exactly as engineered.
Against ordinary detergent
Why the wash in your cupboard is quietly shortening the life of the gear you spent the most on.
| ORDURA | Ordinary detergent | |
|---|---|---|
| Penetrates tight-knit synthetics | Yes | Surface only |
| Removes embedded sweat & odour | Yes | Masks with fragrance |
| Preserves stretch & elastane | Yes | Softeners coat fibres |
| Safe on membranes & water repellency | Yes | No |
| Bleach, softeners, optical brighteners | None | Commonly included |
| Footwear, leather & suede | Yes | No |
| Bags, gloves & pads between sessions | Yes | No |
Product information
Know exactly what you are using
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Deep clean, not a cover-up
Lifts sweat salts, sebum and the bacteria feeding on them out of the fibre instead of layering fragrance on top.
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Odour that stays gone
No warm-up smell ten minutes into a session, because the residue causing it is no longer in the garment.
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Stretch stays stretch
pH balanced for elastane, nylon and recycled polyester, so compression fit and shape hold wash after wash.
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Wicking left intact
No softeners or brighteners to coat the weave, so moisture transport keeps working the way it was engineered.
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Covers what a machine can't
Footwear, bags, gloves and pads get their own chemistry rather than being forced through a wash cycle.
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Plant-derived actives
Surfactants from vegetable oils with enzyme support, free of chlorine bleach, dyes and optical brighteners.
Machine wash
Front load & top load
- Normal load, 6–8 kg
- 30 ml · 1 cap
- Heavily soiled
- 45 ml · 1½ caps
- Water
- Cold cycle
Into the detergent compartment. Turn compression pieces inside out and skip the softener.
Hand wash
Soak & press
- 8–10 pieces
- 30 ml · 1 cap
- In water
- 4 litres
- Soak time
- 10 minutes
Press rather than wring, then rinse until the water runs clear. Dry flat in shade.
Footwear
Brush & wipe
- Per pair
- 5 ml
- Onto
- Damp brush
- Dwell
- 60 seconds
Work a light foam into the upper with the brush, wipe off with the towel and air dry away from heat.
How far one 500 ml bottle goes
≈ 16 machine loads at 30 ml
Training four to six times a week, that is roughly two to three months of activewear loads — and the 200 ml Refresh and Cleaner outlast it again, since both are applied in millilitres rather than capfuls.
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Plant-derived surfactants
From vegetable oils and starch. Thin enough to travel into a tight knit and carry soil back out.
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Fermented enzymes
Protease and lipase break down the sweat proteins and body oils ordinary detergent leaves behind.
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Citrus-derived acid
Softens hard water and holds the wash at a neutral pH that elastane and membranes tolerate.
| Ingredient | Derived from | Purpose |
|---|---|---|
| Aqua | Naturally occurring | Carrier for the active system |
| Alkyl polyglucoside | Vegetable oils & starch | Reduces surface tension so the wash wets tight synthetic knits |
| Cocamidopropyl betaine | Coconut oil | Co-surfactant that holds lifted soil in suspension |
| Protease | Fermented enzyme | Breaks down protein soils from sweat |
| Lipase | Fermented enzyme | Breaks down sebum and body oils |
| Citric acid | Citrus fruit | Softens water and maintains neutral pH |
| Glycerine | Vegetable oil | Protects fibre feel and tensile strength |
| Sodium benzoate, potassium sorbate | Mineral salts | Preservatives that keep the formula stable |
| Hypoallergenic fragrance | Essential oils | Light scent that fades rather than lingers |
No chlorine bleach, fabric softeners, optical brighteners, added dyes, phosphates or parabens. Keep out of reach of children. On contact with eyes, rinse thoroughly with water for several minutes.
Always
- Wash cold. Heat is what sets odour compounds and relaxes elastane permanently.
- Turn compression inside out. The soiled face is the one against your skin.
- Wash gear soon after training. Sweat left overnight in a bag is what becomes permanent.
- Air dry in shade. Line drying keeps membranes, prints and glued seams intact.
Never
- No fabric softener. It coats the weave and kills wicking — the single most common mistake.
- No chlorine bleach. It weakens elastane and yellows white synthetics over time.
- No hot tumble drying. High heat is harder on technical fabric than the wash itself.
- Don't overload the drum. Gear needs room to move for the wash to reach it.
The routine
Four minutes a week
No soaking, no special cycles, no separate trip to a cleaner. The kit is built around the way you already do laundry.
Wash
One dose with your activewear load, cold cycle, no softener. Gear comes out clean at the fibre, not perfumed.
Refresh
Mist bags, gloves, pads and shells straight after a session and air them out. Fifteen seconds, and nothing sets in.
Clean
Brush a light foam into your uppers, wipe down with the towel and let them dry naturally, out of direct heat.
How the founding batch works
A reservation, not a pre-order gamble. Here is exactly what happens after you check out.
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Step one
You reserve
Rs. 399.00 secures one kit from the first production run and locks your founding price.
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Step two
We produce
The batch goes into production once reservations close. You get progress updates by email, not silence.
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Step three
You ship first
Founding reservations are dispatched ahead of general release, with tracking as soon as the batch leaves.
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Step four
You tell us
Founding members shape the next batch — formulas, sizes and what goes into version two.
Built for the kit you actually own
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Compression & base layers
Tight synthetics that hold odour the longest.
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Running & court shoes
Knit, mesh and leather uppers, white included.
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Bags, gloves & pads
Gear that can never go in a machine.
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Shells & outer layers
Membranes and coatings left intact.
Before you order
Anything else, write to us — we answer within one working day.
What do I pay today?
Rs. 399.00 today. That reserves one Complete Athlete Care Kit from the first ORDURA production batch — all six products, the three formulas plus the brush, towel and gear bag — and the remaining Rs. 1,100.00 is paid when it is delivered. The kit price is Rs. 1,499.00 in total, and the reservation is part of it, not an addition to it. You can also pay the full Rs. 1,499.00 up front if you would rather not settle anything at the door.
Why reserve instead of just buying later?
The first run is limited. Founding reservations are dispatched ahead of general release and hold the Rs. 1,499.00 founding price — against Rs. 2,044.00 for the same six products bought individually.
How is the balance collected?
The remaining Rs. 1,100.00 is collected on delivery, by cash or UPI, when the courier hands over your kit. Nothing is charged to your card in between, and the amount never changes after you reserve.
Is it safe on technical fabrics?
Yes. The formula is pH balanced and free of optical brighteners, bleach and softeners, so elastane, mesh and waterproof membranes keep performing as designed.
How long does the kit last?
For someone training four to six times a week, the 500 ml wash covers roughly two to three months of activewear loads, with the refresh and cleaner lasting longer again.
Can I use the cleaner on suede?
Yes — work a light foam with the brush, never soak the material, and let it dry naturally away from direct heat.
Do I need all three?
If you only wash activewear, the Performance Wash alone is enough. The kit exists because most people also own trainers and gear a machine can't touch — and because all six together cost Rs. 1,499.00 against Rs. 2,044.00 bought piece by piece.
When does it ship?
Founding reservations are dispatched with the first production batch, ahead of general release, and you get tracking by email as soon as it leaves our facility.
More about ORDURA athlete care
Why activewear needs its own detergent
Performance fabric is engineered to move moisture, not to hold it. The same tight synthetic knit that pulls sweat off your skin also traps the salts, oils and proteins inside that sweat — and ordinary detergent is formulated for loose cotton, too thick to travel into the weave and reach them. The garment comes out of the machine looking clean and smelling of fragrance, with the residue still in place. Ten minutes into your next session, body heat releases it again.
What the six pieces do together
The Performance Wash handles anything that can go in a machine: base layers, compression, running kit, technical tees and shorts. The Fabric & Gear Refresh covers the things that cannot — gym bags, gloves, pads, helmet liners, shells — as a fast mist straight after training. The Sneaker Cleaner takes care of footwear across leather, mesh, knit and suede. Then the tools: a Premium Cleaning Brush stiff enough for a knit upper yet safe on suede, an ultra-absorbent Performance Towel for wiping down and drying off, and a water-resistant Premium Gear Bag so the routine travels with you instead of living under a sink.
Safe on the fabrics you spend the most on
Every formula is pH balanced and free of chlorine bleach, fabric softeners, optical brighteners and added dyes. That matters because those four ingredients are precisely what damages technical kit: softeners coat the weave and shut down wicking, bleach weakens elastane, and brighteners build up on synthetics until whites turn grey. Leaving them out is why stretch, breathability and water repellency survive repeated washing.
Made for Indian training conditions
Heat, humidity and hard water are a harder test than most care products are designed for. Sweat volume is higher, gear stays damp longer in a bag, and mineral-heavy water leaves deposits that dull fabric and lock odour in. Citrus-derived acid softens the water, the enzymes work in a cold cycle, and the whole routine is built to work in a bucket as readily as a front-load machine.
Founding batch
Clean gear lasts longer. Start the routine.
The complete kit is Rs. 1,499.00. Reserve it today with Rs. 399.00 and pay the remaining Rs. 1,100.00 when it arrives.
ORDURA Complete Athlete Care Kit — Founding Reservation
Rs. 399.00 now · Rs. 1,499.00 total